WapsChat Blog

How to Use Chatbot for Facebook Ads Leads

Generating leads through Facebook Ads is effective, but without proper follow-up, many potential customers are lost. Integrating a chatbot with your ads ensures instant engagement, nurtures leads, and improves conversion rates. With WapsChat, you can connect your Facebook Ads directly to WhatsApp or other chat platforms seamlessly.

1. Set Up Your Facebook Lead Ad

Create a lead ad on Facebook Ads Manager. Choose your audience, ad format, and design an engaging call-to-action. The lead form should request key details like name, phone number, or email.

2. Connect Your Chatbot

Link your Facebook Lead Ad to a chatbot platform. WapsChat allows you to instantly receive leads and start automated conversations with prospects, improving engagement and reducing drop-offs.

3. Automate Welcome Messages

Set up automated, personalized welcome messages using WapsChat. Include the user’s name and share relevant info about your offer — it builds trust and responsiveness.

4. Nurture Leads with Chat Sequences

Design follow-up messages, reminders, or product suggestions triggered by user actions. Use WapsChat’s flow builder to guide leads toward conversion automatically.

5. Qualify Leads Automatically

Use chatbot logic to identify high-intent leads by asking key qualifying questions, then segment and prioritize them for your sales team.

6. Handoff to Sales Team When Ready

Once qualified, seamlessly transfer the conversation to your sales team. WapsChat ensures a smooth transition from automation to human touch.